Welcome to my hub
I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.
-
Read ArticleBernadette
Remix of a Four Tops classic
-
View Cocktail
The Jared
An artisanal bespoke cocktail with deep roots dating back to 2017
-
Read ArticleWicked Jumpshot (Sky's The Limit Mashup)
The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...
-
Read ArticleTele Groove Delight
Tele Groove Delight by yostar
-
View Cocktail
The Balance Beam
A well balanced bevy, for when we're all a little off tilt.
-
Read ArticleWhere To Invest Your Brand’s Creative Energy In An Era Of Reels, Stories And Immersive Content
In the rapidly evolving digital landscape, Luciana Cemerka, Global CMO at TP, presents a strategic framework for brands to navigate creative formats effectively. She emphasizes aligning formats...
-
Read ArticleThe Rise Of Less-Is-More Marketing: Why It’s Time To Choose Quality Over Quantity In B2C & B2B
Drew Gerber, CEO of Wasabi Publicity, critiques the modern marketing culture that thrives on a "more is better" mentality, leading to consumer dissatisfaction and rising mental health issues. He...
-
Follow me on
Follow @yostar -
Read ArticleMeaning Over Motion: The Future Of Marketing Belongs To Brands That Tell The Truth
In "Against The Current," Joshua Stratton argues that the rapid pace of modern marketing has diluted its impact, leading to a landscape overwhelmed with noise and superficiality. He advocates for...
-
Read ArticleThe SaaS Pricing Model That Everyone Seems To Hate—And Why It Works
In a landscape where B2B SaaS companies often rely on per-seat pricing—which users frequently criticize as unfair—Ishaan Agarwal explores its surprising necessity in providing predictability over...
-
Read ArticleWhy Marketers Who Own Their Data Will Thrive In The AI-Driven Creator Economy
In an era where AI transforms the creator economy, understanding its implications for marketing is crucial. Scott Sutton, CEO of Later, emphasizes how brands can leverage AI to enhance campaign...
-
Read ArticleSaaS Security Illusions: Why Most Tools Can't Detect Major Threats Like ShinyHunters
Amir Khayat, CEO of Vorlon, critiques the fragmented approach to SaaS security that leaves enterprises vulnerable to sophisticated threats. He reveals how siloed tools fail to detect complex...
-
Read ArticleCustomer Marketing Is The Growth Engine Most CMOs Are Overlooking
Discover how to revolutionize customer marketing with insights from 6sense's CMO. Instead of viewing it as an advocacy tool, learn to treat customer marketing as a powerful engine for adoption and...
-
Read ArticleNew York Times launches vertical video feed in its app
The New York Times has just launched a Watch tab in its app, featuring a mobile-friendly vertical video feed that emphasizes video content as a primary feature. This article details the...
-
Read ArticleBlueChew’s new TV spots find the funny side of better sex
BlueChew is launching a bold TV campaign in November, tackling men's health with humor and honesty, breaking societal stigmas surrounding the topic. Creative director Riley Shine emphasizes a...
-
Read ArticleA Digital Marketing Shift: Are Influencers Out And Communities In?
Explore the evolving landscape of influencer marketing as Solomon Thimothy reveals the shift from celebrity endorsements to authentic community-driven branding. With consumers craving transparency...
-
Read ArticleMarketing In The Age Of Infinite Video: What Changes, What Doesn’t
In this insightful article, Hope Horner, CEO of Lemonlight, examines the evolution of video production for businesses and the shift from production constraints to the struggle for audience...
-
Read ArticleI Thought Content Was a Waste of Time. Then I Saw How the Leads (and Dollars) Roll In
Discover how to navigate the evolving landscape of content marketing with effective strategies! This article introduces the "onion strategy" to layer your content, emphasizes the importance of...
-
Read Article7 focus areas as AI transforms search and the customer journey in 2026
The landscape of digital search is undergoing a seismic shift, largely due to the influence of AI. By 2026, AI will manage 25% of global search queries, transforming how brands connect with...
-
Read Article5 In-Demand AI Skills Teens Can Learn Today
Discover the five essential AI skills teens need to thrive in the evolving job market. This article emphasizes the importance of understanding and collaborating with AI rather than competing...
-
Read Article18 Lessons Coaches Learned From Big Content Marketing Mistakes
Struggling with content marketing as a coach? Discover invaluable insights from 18 members of the Forbes Coaches Council, who share their cringeworthy moments and hard-earned lessons. This article...
-
Loading More...


