Welcome to my hub

I'm Co-founder and CEO @Uberflip - The #1 Content Experience Platform serving the entire buyer's journey. I also have hobbies - like writing music, hacking code and making cocktails.

  • Bernadette

    Bernadette

    Remix of a Four Tops classic

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  • The Jared

    The Jared

    An artisanal bespoke cocktail with deep roots dating back to 2017

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  • Wicked Jumpshot (Sky's The Limit Mashup)

    Wicked Jumpshot (Sky's The Limit Mashup)

    The Original Wicked Jumpshot (by @yostar) mashed up with Notorious B.I.G.'s Sky's the Limit Acapella (https://archive.org/details/BIGGIE_acapellas_Vol._2) Artwork by some incredible artist I wish...

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  • Tele Groove Delight

    Tele Groove Delight

    Tele Groove Delight by yostar

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  • The Balance Beam

    The Balance Beam

    A well balanced bevy, for when we're all a little off tilt.

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  • The Power Of Storytelling In Nonprofit Marketing

    The Power Of Storytelling In Nonprofit Marketing

    In a competitive nonprofit landscape, storytelling is essential for engaging donors and building community. Jeff Kaplan, CEO of Tara Media, highlights how effective narratives, combined with...

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  • Accenture Song acquires Superdigital as marketing shifts social-first

    Accenture Song acquires Superdigital as marketing shifts social-first

    Accenture Song has acquired social-first agency Superdigital to enhance its marketing services amid the increasing importance of social media strategies. Superdigital, known for its expertise in...

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    Follow @yostar
  • Quality Audiences: Why Lower Traffic Might Be Better

    Quality Audiences: Why Lower Traffic Might Be Better

    This insightful article challenges the notion that more website traffic equals greater success. It underscores the shift towards valuing quality traffic over quantity in digital marketing,...

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  • AI Systems Often Prefer AI-Written Content, Study Finds

    AI Systems Often Prefer AI-Written Content, Study Finds

    A recent PNAS study reveals that large language models (LLMs) favor AI-generated content over human-written alternatives, highlighting potential bias in AI-assisted environments. Researchers found...

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  • Scaling Telco Innovation with ODA-Compliant, API-Driven BSS

    Scaling Telco Innovation with ODA-Compliant, API-Driven BSS

    This article outlines the transformative impact of digitalisation on the telecom sector, emphasizing how operators are adopting modular architectures through TM Forum's Open Digital Architecture...

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  • AI And The Future Of Digital Product Management: How Organizations Need To Evolve In An AI-Native

    AI And The Future Of Digital Product Management: How Organizations Need To Evolve In An AI-Native

    Discover how AI is revolutionizing product management in an era of rapid change. Catherine Iger, VP at Experient, outlines the essential shifts in processes, team dynamics, and product design. As...

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  • LinkedIn expands Thought Leader Ads to promote event posts

    LinkedIn expands Thought Leader Ads to promote event posts

    Discover LinkedIn's new Thought Leader Ads format, designed to enhance B2B marketing by sponsoring authentic member posts that direct audiences to LinkedIn Event Pages. This innovative approach...

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  • Google Explains Why They Need To Control Ranking Signals

    Google Explains Why They Need To Control Ranking Signals

    In a recent interview, SEO expert Gary Illyes from Google clarifies why social media metrics like shares and views are not used as ranking factors. He underscores the importance of Google...

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  • Plume, AMT Deliver Wi-Fi 7 SuperPod for NCTC Members with Intelligent Network Management

    Plume, AMT Deliver Wi-Fi 7 SuperPod for NCTC Members with Intelligent Network Management

    Discover the revolutionary SuperPod with Wi-Fi 7, launched by Plume Design and Advanced Media Technologies exclusively for NCTC members! This cutting-edge solution enhances wireless performance...

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  • How To Earn An Additional $200 A Day Using ChatGPT

    How To Earn An Additional $200 A Day Using ChatGPT

    Unlock the potential of ChatGPT to earn $200 a day! This article reveals strategic prompts that can help aspiring entrepreneurs transform AI interactions into profitable ventures. Learn how to...

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  • Ask An SEO: The Metrics That Matter For Content Strategies

    Ask An SEO: The Metrics That Matter For Content Strategies

    This article addresses a common dilemma for small businesses: which metrics matter most for content strategy success? It breaks down essential KPIs tailored to different business types, from...

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  • The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners

    The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners

    Discover the winners of the 2025 Digiday Technology Awards, where innovation in AI and automation shines. From Disney's transformative advertising platform to Grammarly's data-driven...

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  • What Does Palantir Actually Do?

    What Does Palantir Actually Do?

    Discover how Palantir revolutionizes data management for corporations and governments, allowing users to analyze vast amounts of information without overhauling existing systems. This article...

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  • The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025

    The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025

    In a world where attention is fleeting, crafting a compelling hook is vital to keep your audience engaged. This article delves into the crucial elements that make a hook effective by examining...

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  • Marketers: 17 Expert Tips To Prioritize The Right Brand Channels

    Marketers: 17 Expert Tips To Prioritize The Right Brand Channels

    In a world overwhelmed with digital platforms, effective brand communication hinges on strategic channel selection rather than sheer presence. This article highlights insights from Forbes...

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